Privacy Policy

1.1. This privacy policy explains how Praktiki Ltd (“Praktiki”, “we”, “us”, or “our”) processes your personal data and informs you of your privacy rights under applicable data-protection laws.

1.2. Praktiki Ltd provides medical education resources and tools to doctors and other healthcare professionals. This privacy policy applies to all users registered with Praktiki.

1.3. For UK data-protection purposes, Praktiki Ltd is the “controller” of the personal data collected and processed in connection with its platform and services.

2.1. This section outlines:
- The categories of personal data we process.
- The purposes of processing.
- The legal bases for that processing.

2.2. Usage Data

We process data about your use of our website and services. Usage data may include your:
- IP address.
- Browser type and version.
- Operating system.
- Referral source, page views, and navigation paths.
- Timing, frequency, and duration of visits.

The source of this data is our analytics tracking systems, such as Google Analytics. We process usage data to:
- Monitor and improve our website and services.
- Gain insights into how users interact with our platform.

The legal basis for this processing is our legitimate interests in improving the performance and usability of our platform.

2.3. Account Data

We process the personal data you provide during registration, including your:
- Name
- Professional details (e.g., role, specialty, and registration number)
- Email address

We use this data to:
- Verify your identity and professional status.
- Create and manage your account.
- Authenticate access to member-only areas.
- Enable password-reset functionality.
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The legal basis for this processing is our legitimate interest in ensuring the proper administration and security of our platform.

2.4. Marketing and Communications

We process your account data to:
- Send you updates about Praktiki’s products and services.
- Provide you with relevant content.

You can opt out at any time by clicking “unsubscribe” in any email or by adjusting preferences in your account settings.

The legal basis for service-related emails is the performance of a contract.
For third-party marketing, the legal basis is your consent.

2.5. International Data Transfers

Praktiki Ltd may transfer your personal data outside the UK or European Economic Area (EEA) to deliver our services or perform essential operations.

These transfers are conducted in compliance with applicable data protection laws.

Where data is transferred to a country not deemed to provide an adequate level of data protection by the UK or EU, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission or UK Information Commissioner.

2.6. Children’s Data

Praktiki is not intended for individuals under 18.
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We do not knowingly collect data from minors. If we become aware that we hold such data, we will delete it promptly.

2.7  Analytics and Insights

We may analyse aggregated and anonymised data derived from users’ activity on Praktiki (for example, module completion rates, question answers, engagement patterns, or learning outcomes).Such data cannot be used to identify any individual. We may use this anonymised data to:
- Improve and develop our educational content and platform functionality.
- Produce statistical insights and reports for third-party partners (e.g., medical societies, healthcare organisations, and commercial organisations such as health-tech and pharmaceutical companies).
- Support research and industry understanding of medical-education trends.

Anonymisation is carried out following the ICO’s Anonymisation: Managing Data Protection Risk guidelines.

The legal basis for any pre-anonymisation processing (for example, internal aggregation and analysis) is our legitimate interest in improving our services, understanding educational trends, and supporting the sustainable operation and growth of our business.

Once data is anonymised, it is no longer considered personal data under UK data-protection law.

3.1. We may use automated processes to tailor content to your specialty and professional interests. For example, based on your account data, we may prioritise educational content or notifications that align with your field of practice.

3.2. The potential consequences of this automated decision-making are that it affects the types of content and features you see on the platform.

3.3  You agree not to use the Site or Services to establish healthcare professional/patient relationships, diagnose, or treat users. You are responsible for evaluating and using any information from the Site in your professional decisions.

4.1. Praktiki does not share your personal data with third-party companies for marketing purposes without your consent.

4.2. We may disclose your personal data to:
- Professional advisers (e.g., lawyers, auditors) for compliance or legal purposes.
- Regulatory authorities, if required by law.

4.3. Where we engage third-party service providers (e.g., hosting or analytics providers), we ensure they follow strict data-protection standards and process personal data only under our written instructions.

4.4  Where we partner with third parties such as medical societies, healthcare organisations, and health-tech or pharmaceutical companies to develop sponsored educational content, we may share anonymised and aggregated insights derived from user interactions with such modules. These insights contain no personal or identifiable data.
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4.5  With your explicit consent, we may share limited personal data (such as your name, professional details, and contact information) with selected third-party partners, including medical societies, healthcare organisations, and commercial organisations such as health-tech and pharmaceutical companies. This may occur where you choose to:
- Register interest in specific educational opportunities, events, or research projects offered by a third party.
- Access sponsored modules or resources that require optional information sharing for follow-up or certification purposes.

We will clearly inform you whenever such sharing is proposed, and no personal data will be shared without your active consent.

You may withdraw your consent at any time by updating your preferences in your account settings or by contacting us at privacy@praktiki.io.

4.6  Where Praktiki processes personal data on behalf of a third party, we do so under a written data-processing agreement that sets out the scope, purpose, and duration of processing in full compliance with UK GDPR.

5.1. We retain personal data only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.

5.2. Inactive accounts and associated personal data may be deleted three years after the last activity.

5.3. Anonymised usage data may be retained for analytical purposes indefinitely and is periodically reviewed to ensure it remains non-identifiable.

6.1. We take appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse.

6.2. All data is stored on secure servers. Any data transmitted between your browser and our servers is encrypted.

6.3. You are responsible for keeping your account password secure and confidential. We will never ask you for your password.

7.1. Under data protection laws, you have the following rights:

- Access: Request a copy of your personal data.
- Rectification: Request corrections to inaccurate or incomplete data.
- Erasure: Request the deletion of your data.
- Restriction: Limit how your data is processed.
- Objection: Object to specific types of processing, including direct marketing.
- Data portability: Receive your data in a structured, commonly used format.
- Withdraw consent: Withdraw any consent you have provided.
- Lodge a complaint: File a complaint with the UK Information Commissioner’s Office (ICO).

7.2 You can exercise these rights by contacting us at the details provided below.

8.1. We use cookies to:
- Authenticate users.
- Personalise content.
- Analyse usage through Google Analytics.

8.2. You can manage or disable cookies via your browser settings. However, disabling cookies may limit the functionality of the platform.

For more details, please see our Cookie Policy.

9.1. This policy may be updated periodically to reflect changes in our practices or legal obligations. Updates will appear on this page with a revised date.

10.1. If you have any questions about this privacy policy or how your personal data is handled, please contact us at:

Praktiki Ltd
Email: privacy@praktiki.io
Registered Address: 85 Great Portland Street, London, England, W1W 7LT