For pharma & agencies
KOL-led, 5-minute clinical cases that HCPs finish. Drafted in hours on our AI platform, MLR-ready, with insights into what your customers know and do.
The problem
What changes with Praktiki
How pharma works with us
We built our own audience of over 15,000 HCPs first to prove the platform and the model. Now pharma works with us in two ways.
Build campaigns with Praktiki's AI platform. Deploy through your CRM, field force, events and partners.
Book a demoExpert-led, MLR-ready campaigns to 10,000+ UK GPs. We handle content, compliance, publishing, promotion and insights. Fixed fee, KPI-backed.
Book a demoWhy Praktiki
Every campaign runs the playbook we refined with our own audience. We know what makes busy clinicians engage.
Every module is interactive by design, MLR-ready by default, and consistent from your first to your fiftieth.
1m+ data points on what drives engagement. Every campaign is benchmarked against them, and improves on the last.
The evidence
Case-based, spaced microlearning is backed by randomised controlled trials:
Statistically significant doubling of evidence-based prescribing
75% greater knowledge gain for GPs using case-based games vs reading the same evidence
Case-based learning associated with better exam results than traditional teaching
Praktiki is built on these exact mechanisms.
Sources and study details on the evidence page.
Insights
The kind of data you'd normally pay a market research agency for.
AI that never trains on your data, grounded in your approved sources, with expert and MLR sign-off before anything publishes.
We were delighted with the level of engagement. The data generated has helped better inform our understanding of how doctors think … and the real challenges they face in practice.
“As cancer care gets increasingly complex and time increasingly limited, Praktiki allows you to keep up to date… and unpick complex cases.”
Prof Anna Olsson-BrownChair, UKSMO. Founder, IOCN.Praktiki clinical advisor“Praktiki is an essential oncology reference in your pocket. The short learning modules give you what you need to know when you want to know it.”
Dr Graham DarkConsultant Oncologist (Gynae). Author, Oncology at a Glance.Praktiki clinical advisor“Praktiki offers bite-size, easily digestible and UK-relevant learning modules so that you can learn on the go.”
Dr Lindsay HennahMedical Oncologist (Gynae)Praktiki clinical advisorCase studies
Build awareness and appropriate prescribing of a newly launched medicine.
InsightOnly 41% of GPs initially knew the guideline-recommended next step when CBT-I fails, precisely the decision point the campaign existed to educate.
Improve GP knowledge of the guidelines on recognising and referring suspected cancer.
InsightOnly a quarter of doctors initially chose specific, time-bound safety-netting where it was the right answer, defining the charity's next education priority.
Improve testing, diagnosis and management of CKD in line with national guidelines.
InsightJust 4 in 10 GPs initially knew the recommended monitoring frequency for higher-risk CKD: a gap the campaign is closing region by region.
Both. Praktiki supports promotional and non-promotional formats, each with full MLR workflow. You choose per campaign.
Modules are built with expert KOLs from your approved source material, so nothing reaches MLR that isn’t already on-label and referenced. Review, sign-off and a full audit trail are built in before anything publishes.
Your brand sites, a Praktiki microsite, or both. Distributed through field force, email, events, CRM journeys and third-party clinician networks, with embed codes and links for each.
Engagement (starts, completions, time spent) and clinical insight: knowledge gaps, confidence and stated intent, benchmarked against our own dataset of 1m+ data points. You get a full insights report, and the data flows back into your systems.
